Maia Appleby - Consultant

Maia Appleby has more than 15 years of experience in managing, developing and designing WordPress websites, primarily in the education space. She’s skilled at technical, creative, and editorial work, so she can deliver solid design along with copywriting, proofreading, and messaging refinement as needed. In short, she’ll give you an impactful, user-friendly, attractive web presence that’s accessible, mobile-friendly, and search-engine optimized. Maia believes that good marketing is grounded in empathy; the way to connect with an audience is to see through their eyes and build content that resonates. She’s equipped to take this approach with your web design, as her experience in the education/edtech industry has given her a broad understanding of the personas within the audience, as well as their priorities and challenges. Since 2018, Maia has been leading the digital strategy for the American Consortium for Equity in Education at ace-ed.org. She created the website and built it out to include interactive features like an awards program, a digital journal and functionality to submit press releases, articles and other materials. She also works with companies, and organizations as a marketing and brand consultant, providing a wide array of services to support and advance their marketing and communications activities.